Esport News – Team Vitality unveils sneaker collaboration with adidas


French organisation Team Vitality has showcased its first collaboration with adidas in the form of VIT.01, a pair of limited-edition sneakers.

The collaborative effort will be available for purchase at Team Vitality’s headquarters in Paris on November 9th.

Team Vitality adidas VIT.01 Feet
Photo credit: Team Vitality

RELATED: Team Vitality raises €14M and opens Paris facility

This collaboration is joined by an announcement of a multi-year contract extension between Team Vitality and adidas.

Fabien “Neo” Devide, Chairman of Team Vitality discussed the collaboration in a release: “We are very happy to be able to continue our collaboration with adidas, a brand with which we share the common values of innovation and competition. It confirms that esports is not just a simple passing fashion but a real social trend that lasts over time. This is a new and fundamental step in our development, one represented by the VIT.01 shoe which embodies perfectly Team Vitality on a day-to-day basis.”

Team Vitality adidas VIT.01
Photo credit: Team Vitality

RELATED: Team Vitality announces residency at Stade de France

Sylvain Bouches, Brand Manager for adidas added: “We are very proud to extend our partnership with Team Vitality. This step strengthens our position as an innovative and pioneering sports brand. Team Vitality is a quality partner, inspiring a whole generation stemming from the esports culture, a strong sector that we started to pre-empt more than two years ago.

“Offering the best of our products and technology to our athletes to help them make a difference in their game, regardless of their discipline, is a priority. We are pleased to make our collaboration durable to continue challenging the codes of the sports industry.”

Team Vitality received €14 million (£12 million) from Rewired.GG earlier this week, marking a total investment of €34 million (£29.3 million) from the esports venture fund. It also announced the opening of its 10,700 square foot facility in Paris, Vi.Hive.

Esports Insider says: Esports-related sneakers that actually look good? We’re shocked! Team Vitality has been doing a lot of things right for a long time now and this feels like another step in the right direction, especially with the extension of its deal with adidas.

ESI Autumn Forum – Find out more

Source : Team Vitality unveils sneaker collaboration with adidas

Thank’s for visiting our site, if you like this post please share and subcribe for another update from esport worlds.

You might also like

Leave A Reply

Your email address will not be published.